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If you were to ask your students to identify the big issues affecting businesses at the present time, they would probably include the effects of the recession, the. What is pest analysis pest is an acronym for political, economic, social and technological this analysis assesses these factors in relation to a business. Strategic analysis of starbucks corporation 1) introduction: starbucks corporation, an american company founded in 1971 in seattle, wa, is a premier roaster, marketer and.
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